Minerva Psychology Ltd
Home About Mark Business Psychology Projects Contact

Dr Mark Parkinson - Minerva Psychology



Mark Parkinson - Business Psychologist

To cut straight to the chase:

View Mark Parkinson's profile on LinkedIn


I am a Business Psychologist specialising in executive assessment, selection and development. In particular the identification of individual talent, entrepreneurial flair and leadership potential.

I am also known for creating innovative, engaging, and sometimes surprising (in a good way) psychometric tests, surveys and questionnaires.

Smart science

What psychology brings to business is a scientific way of spotting the best and getting them to perform. It lets you unravel the complexities of behaviour and differentiate what you do through your people.

So just like using an accountant for financial matters, you can benefit from expert advice when dealing with the much trickier human side of things.

Talent matters

Spotting and developing star performers can have a radical impact on overall productivity. McKinsey & Company famously reporting that they generate an extra 67% compared to their average performing colleagues - indeed it's now thought to be 100%!

This means you need to concentrate on identifying, retaining and developing top talent as these are the people who will make the big difference. It's this focus on helping high potential people to contribute and achieve more that's at the heart of what business psychologists do.

So what next? To find out how the right know-how can help your organisation, click on the links above. To email go to Contact, or if you prefer you can download a Brochure.

For some of my recent Press and Blog items just select one of the following:

The DNA of the Entrepreneur (The Guardian)
Successful Entrepreneurs: Gamble to Win? (Business Matters)
Extroverts Rule, or Do They? (CEO Magazine)
How Personality Affects Negotiation Style (Fast Company)
Are Entrepreneurs Born or Made? (The Guardian)
Life after Exit (St James's Place - Wealth Management)
Burnout: Is Delegation the Answer? (Daily Telegraph)
Risk in Business: Does He Who Dares Really Win? (The Guardian)
Values and Organisational Culture (Linkedin Pulse)
Behavioural Science of Recruitment and Selection (CIPD)
Business Brainwaves on Holiday (The Guardian)
How to Deal with Excruciatingly Dull Meetings (Daily Telegraph)
HR Directors Going it Alone (HR Magazine)
The Resilient Entrepreneur (Linkedin Pulse)
Social Media Use at Work (BPS Website - News)
Learning to Let Go (Businesslife.co)
The Six Traits of Highly Successful Entrepreneurs (Masterclass)
Shift your Mindset, Save your Business (Entrepreneur Magazine)
Entrepreneurial Personality Mapped (BPS Website - News)
What Serial Entrepreneurs are Made of (UBS Whitepaper)
How to Talk to Angel Investors (Linkedin Pulse)
Business Psychology (Acquisition Finance Magazine)
Psychometric Tests in Job Interviews (The Guardian)
Psychometric Tests and the Co-op (FT)
Worst Question to be Asked at Interview? (Daily Telegraph)
Do Psychometric Tests Work? (Linkedin Pulse)
Personality Assessment: Old School v Facebook! (Linkedin Pulse)
Are Psychometric Tests 'better' than Interviews? (Linkedin Pulse)
Fantastic Test Taking Tactics (PowerPoint pdf).

© MMXX Mark Parkinson

Image credits: Minerva by Carol Highsmith | Blurred Runner courtesy of hin255/FreeDigitalPhotos.net